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Company Profile

Firestarter Social Media is a full service digital marketing agency specializing in the convergence of content marketing, search engine optimization, and social media marketing.  Our team of specialists work together to create the digital marketing strategies and solutions for mid-size to enterprise business clients across several industries.

The digital world is no longer a simple network of pages crawled by search bots, it is quickly becoming a network of authenticated entities.   Maintaining and growing a digital audience share requires more than links, page rankings, and keywords.  Internet marketing success requires relevance, trust, and authenticity.

Firestarter  is committed to long term digital marketing success. From digital marketing strategy, site design, content, and social amplification, the Firestarter team will be with you every step of the way.  We are also committed to our clients’ education, and won’t leave an engagement before our clients know how best to use every aspect of search, content, and social marketing to their advantage.


Personal Bio

Michelle Stinson Ross is the founder of Firestarter Social Media. Michelle co-hosts #SocialChat, a Twitter based live chat that covers a variety of topics geared towards social media marketing (Mondays at 9 pm Eastern time zone). She is a contributing writer for Search News Central and  Search Engine Journal. She has been a guest blogger for the likes of Social TimesaimClear, and Search Marketing Wisdom, to name a few. Her passion and attention towards social media marketing makes her a favorite conference speaker at events like  Socialize Toronto,  Search Marketing Expo, and Search Engine Strategies Conference. She has also been a featured guest on Webmaster Radio and several industry Hangouts On Air.  Michelle has had the privilege of serving clients that represent a cross-section of business industries including non-profit and religious organizations, tourist industry, web development, insurance, accounting, real estate and mortgage. In her free time she enjoys traveling the world (with a special passion for Key West), snorkeling, salsa dancing, researching Caribbean Colonial History and reading great books. She is also a self-published Indy novelist. And…rumor has it she can make a mean taco soup!

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