Tag: Social Media
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Social Media Policy Guest Post for Search Engine Journal
On February 21, 2012 | 0 Comments

Social Media has become a double edged sword. It gives businesses easy access to their customers and aids in communicating with them, but at the same time it gives employees a forum to waste time and possibly to do harm to the brand. A well thought out social media policy is a must for businesses […]

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Twitizen of High Quality, Guest Post for SearchMarketingWisdom
On March 15, 2011 | 0 Comments

As a Community Manager, an expert in all things social, what do you look for in people you choose to follow on Twitter? What qualities constitute a Twitizen of high quality worthy of taking up time and space in your personal Twitterverse? Is a person with a huge following truly an influencer? Granted, most people […]

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Everything New is Old Again
On December 30, 2010 | 0 Comments

Over the holiday season I had the pleasure of reading an enlightening little book entitled “The Last Original Idea: A Cynic’s View of Internet Marketing.”  Authors Alan K’necht and Geri Rockstein provided much needed food for thought. According to the book description, The Last Original Ideaactually is an original idea – highly unusual in a world where “recycle” is the order […]

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