As a Community Manager, an expert in all things social, what do you look for in people you choose to follow on Twitter? What qualities constitute a Twitizen of high quality worthy of taking up time and space in your personal Twitterverse?
Is a person with a huge following truly an influencer?
Granted, most people are really impressed by that HUGE follower number. Certainly, if you are Lady Gaga, Justin Bieber, Dr. Phil, or Disney Pixar, there is an element of name recognition. Lots of people will follow simply because they’ve heard of them. Question is, are those followers REALLY paying attention to what any of these big-wig celebrities have to say? Is there anything really meaningful going on here, or is it a case of a bunch of mind-numbed minions following whatever happens to be the most sensational in pop culture at the moment.
As pointed out by a young blogger for Techipedia.com, a mega following certainly contributes to earning the label of “Power Twitter User.” There is potential to affect the way of thinking for a very large group of people. But potential is meaningless in and of itself. It’s what is done with this massive following that matters.
Michelle Stinson RossMichelle Stinson Ross has been scribbling and making up wild tales most of her life. She never really outgrew her childhood penchant for building castles and lands of legend from the everyday world around her. For several years she worked at being a respectable adult, earning a Bachelors Degree in Business Communication, raising 3 daughters, and building a career in marketing. The children grew up and the career progressed, and the drive to create those wild tales never left.